HOST Saskatchewan Conference
12 - 1:30 p.m. LUNCHEON AND KEYNOTE ADDRESS. The Power of Story – Michelangelo Ballroom. Presenter: Robin Esrock, Bestselling Author and Global
Adventurer In a competitive industry cluttered with information, how do you get your story through? Using real-world examples, Robin Esrock discusses the impact of storytelling as a means of connecting with both media and consumers. He offers advice and suggestions gleaned from working with dozens of major publications and hundreds of tourism organizations.